Tourism Growth Program application form and guidelines

Table of Contents


Introduction

This Application Guide has been developed to provide instructions to applicants on how to complete a FedNor application for the Tourism Growth Program (TGP).

It is highly recommended that you read this Application Guide in its entirety before starting an application. All sections of the application must be completed, as applicable, and must contain all required information outlined in this guide in order to be considered for funding. Please pay particular attention to the program eligibility criteria to determine if you can apply. Applicants are encouraged to address all submission requirements and ensure that the application submitted contains sufficient detail to enable a thorough review and assessment. Submitting an incomplete application may result in the delay of assessment and/or rejection of an application.

By completing and submitting the Application for Financial Assistance, the applicant acknowledges that the information contained therein is subject the Access to Information Act and the Privacy Act.

Applicants are encouraged to contact FedNor if they have any questions regarding the Application for Funding. For more information, call 1-877-333-6673 or contact a FedNor officer.

Scope & objectives

The Tourism Growth Program will provide a $108 million  investment over 3 years (2023 to 2026), across Canada to support communities, small businesses, and non-profit organizations in developing local projects and events, including a minimum of 15% investment dedicated to Indigenous Tourism initiatives.

The objective of Tourism Growth Program (TGP) is to invest in distinct tourism destination development and improvements across all regions of Canada. The TGP will will improve regional tourism assets, while enhancing Canada’s competitiveness as an international destination. The funding is a key component of the Federal Tourism Growth Strategy (FTGS).

Eligibility

  1. Eligible recipients:

    Eligible applicants include those operating in the tourism industry and are:

    1. incorporated small and medium-sized enterprises (SMEs)
    2. incorporated not-for-profit incorporated organizations (including tourism associations and destination marketing organizations)
    3. municipalities, municipal development corporations, and related entities
    4. Indigenous-owned businesses or organizations; Indigenous/First Nation/Métis settlement-owned businesses or organizations, an Indigenous organization such as Indigenous-led not-for-profits and organizations which include but are not limited to First Nations as represented by their Chief and Council, Tribal Councils, Indigenous representative organizations, Métis and Inuit organizations and settlements
  2. Eligible activities

    Projects should align with the new Federal Tourism Growth Strategy, Canada 365: Welcoming the World Every Day and contribute to economic development by improving tourism offerings that generate increased economic benefits for the region.

    Priority consideration will be given to projects that:

    • support the Indigenous tourism industry
    • increase tourism benefits for communities by driving visitation from urban centres to rural areas
    • support economic, environmental and cultural sustainability
    • support active outdoor experiences (projects that provide more opportunities for physically active tourism offerings such as rock-climbing, cycling/hiking trail development, etc.)
    • extend the tourism season (projects which support development and growth of products, services or experiences, with an aim to increase tourism activity outside the traditional high season or to extend their services year-round)

    Project assessments will reflect RDAs ’ respective tourism priorities, and regional/provincial/territorial tourism strategies, to ensure investments meet regional and local needs.

    Eligible projects must provide incremental value (i.e., incremental improvements to the client’s existing activities).

    If you are a tourism business, examples of project activities could include:

    • improving/creating new or innovative tourism offerings or products
    • investing in digitization or technology integration to enhance your productivity, sustainability, efficiency and/or competitiveness
    • developing and delivering new products, services or experiences to increase tourism activity outside of the traditional high season or to extend services year-round
    • enhancing accessibility, creating a welcoming environment for diverse clientele

    If you are a not-for-profit tourism organization, examples of project activities could include:

    • developing/implementing sustainable tourism plans in the community you serve based on research and market analysis
    • improving local assets, facilities, and/or planning for key active outdoor tourism experiences (e.g., projects that provide more opportunities for physically active tourism offerings)
    • facilitating the growth of off-season tourism (e.g., promoting tourism products, services and experiences outside of the traditional high-season, supporting the expansion of seasonal tourism to year-round service)
    • supporting the delivery of local community festivals and events that attract tourists to a destination
    • developing/increasing capacity for tourism businesses to provide inclusive tourism experience
  3. Eligible costs

    Eligible costs include all expenses directly related to the project and deemed reasonable and necessary for its execution.

    Non-capital costs may include:

    • costs incurred in designing new or improved tourism products and services
    • marketing costs (e.g. design, promotional materials, digital media content, products demonstrations, participation at trade shows) are eligible in the case that they are associated with a larger project that is not solely marketing;
    • professional services (project implementation, design and engineering services)
    • costs related to community engagement and planning such as facilitation and rental of meeting space
    • acquisition of new technology that will improve performance and productivity

    Capital costs may include:

    • infrastructure such as the cost of constructing or expanding buildings, trail development, and leasehold improvements, etc.
    • purchase and/or rental of machinery and equipment directly related to the authorized project

    Costs may be eligible on a retroactive basis for a 12-month period prior to the receipt of a funding application, but no earlier than March 29, 2023.

  4. Ineligible costs

    Certain activities and costs will not be considered eligible, including:

    • infrastructure related to retail, wholesale, restaurants, chain hotel and administrative facilities
    • refinancing of an existing debt
    • the purchase of any assets for more than the fair market value of the said asset
    • costs of amortization
    • land and building acquisition
    • motor vehicles that can be licensed for off-site use
    • goodwill

Funding

Financial assistance

Contributions to SMEs will normally be repayable contributions.

Contributions to not-for-profit organizations and Indigenous entities (not generating profits) will normally be non-repayable for non-commercial projects.

Contributions to an Indigenous-controlled business, where the recipient is able to demonstrate that the benefits of the proposed project will accrue broadly, will normally be non-repayable.

Maximum amount per project

The maximum contribution amount per recipient will not exceed $250,000.

The actual contribution amount will be based on the minimum amount required to carry out the project.

  • Commercial projects are eligible for up to 50% of capital costs and 75% for other costs.
  • Non-commercial projects are eligible for up to 100% of eligible costs.

Stacking limit (all assistance provided through government funding)

For SMEs, the stacking limit cannot generally exceed 50% of eligible capital costs and 75% for other eligible costs.

For not-for-profit organizations, stacking limit may be up to 100% of eligible costs.

The stacking limit may be up to 100% of eligible costs for all projects led by Indigenous recipients.

Disbursement of funding

If a project receives approval, a contribution agreement will be executed. Funding will be disbursed on a reimbursement basis.

Advance payments may be permitted under this program and based on the recipient’s cash flow requirements.

To receive funding, recipients must submit claims forms, on templates provided, that summarize eligible costs incurred and paid within a defined period. Generally, the duration of these periods will be quarterly.

Repayment

The specific terms of repayment, if applicable, including date of commencement and length of repayment term, will be determined on a case-by-case basis during the development of the contribution agreement. Repayment will normally begin no later than one year following the completion of the project.

Application process

Applications will be accepted and funded on a continuous intake basis over the next 3 years or until such a time as the allocated funding is fully distributed.

FedNor has a two-phase application process and a program specific annex that is required with the Phase One Application.

Completing Phase One Application for Financial Assistance and TGP Annex

This section provides information on how to complete the various sections of the FedNor Application for Financial Assistance.

Please consider the following when completing the application:

  • Fields are mandatory unless marked with an asterisk (+). If a required field does not apply to you or the project, please enter “Not applicable”, zero (0), or a similar response.
  • Limit answers to the space provided. Point form, or a bullet list, are acceptable, provided that the information is clear.

While working on your application, please remember to regularly save the file.

FedNor Application for Financial Assistance Form

Applicant and contact information

  • Legal name of applicant: Provide the legal name of your business, per your Letters Patent or Incorporation Documents, if available.
    Operating name (if different from legal name): The name under which business is publicly conducted. e.g., 123456 Ontario Ltd operating as XYZ Technologies.
  • Provide a description of your organization and its mandate: Provide a brief overview of the business, including the main areas of business which generate revenues for the company.
  • Location: Provide the address where the headquarters of the company is located.
  • Authorized contact informationFootnote 1: Identify and provide contact information for the person who is authorizedFootnote 2 to represent the business or organization, and who will be the main point of contact regarding the project. Ensure to indicate if the contact is an authorized signing officer.
  • Alternative contact informationFootnote 1: Identify and provide contact information for a secondary contact that can be reached should the main contact be unavailable.
    Ensure to indicate if the contact is an authorizedFootnote 2 signing officer.
  • Mailing address: Select “Same as” if the mailing address is the same as the physical address (#3). If different, provide the complete mailing address.
    Date of incorporation or registration (YYYY-MM-DD): Provide the date stated on the company’s Articles of Incorporation, if incorporated, or the date the company was registered.
    Business number / Enterprise mumber: Provide the unique nine-digit numerical identifier assigned by the Canada Revenue Agency.
  • Type of legal entity: Select the type of legal entity from the list provided.
  • Official language preferred for correspondence. Select the language in which you would like to receive correspondence related to your application.

Project Information

  1. Project Name: Provide a short name for your project that can be used in communications related to the project.
  2. Project location (street, unit number, etc.): Provide the address where the project will be taking place and/or managed from, most notably if different from the company address.

    Estimated start date (YYYY-MM-DD): This date is the first day you anticipate incurring expenses for your project, typically the date of a submitted application.
    Note that the project start date cannot be earlier than March 29 , 2023.
    Estimated completion date (YYYY-MM-DD): This date is the last day you anticipate incurring expenses for your project.
    Note that the project end date cannot be later than March 31, 2026.

  3. In what official language will your project’s services be offered? Select the language(s) which apply.  English, French or Both.
  4. Please Identify the FedNor Program for which you are applying. Select the Northern Ontario Development Program from the pull down menu.
  5. Provide a description and the key activities to be undertaken. Please indicate you are applying for the Tourism Growth Program (TGP).
  6. Describe the anticipated measurable benefits of the project. Describe the anticipated economic benefits of the project by considering jobs created and maintained, revenue growth, along with the amount and type of:
    • domestic and international tourism volumes
    • new tourism products produced
    • partnerships and collaborations generated or maintained,
    • amount and type

    All amounts reported in this section must be measured from the estimated start date of the project to the end date of the project.

    • Number of jobs created: A job created refers to a job that did not exist within the applicant organization prior to the project, but that was created as a direct result of the project activities. A full-time equivalent (FTE) can consist of one person at full-time employment, or more than one person at part-time employment, such that the total working hours of those part-time employees pooled together is equivalent to the hours of one person working full time. Generally, full-time positions will involve between 35 to 40 hours in a regular workweek. Do not include FTE s who are employed by suppliers or contracted services.
    • Number of jobs maintained: A job maintained refers to a job that existed within the applicant organization prior to the project, but that would not continue, or would likely be lost if the project is not funded. An FTE can consist of one person at full-time employment, or more than one person at part-time employment, such that the total working hours of those part-time employees pooled together is equivalent to the hours of one person working full time. Generally, full-time positions will involve between 35 to 40 hours in a regular work-week. Do not include FTE s who are employed by suppliers or contracted services. Jobs maintained must be a direct result of the project activities.
    • Number of domestic tourists: Indicate the number of tourists (from any region in Canada) who are estimated to take part in the tourism activity as a direct result of this project. This number should exclude tourists from countries other than Canada.
    • Number of international tourists: Indicate the number of tourism from outside of Canada who are estimated to take part in the tourism activity as a direct results of this project. This number should exclude tourists from within Canada.
    • New partnerships/collaborations created: Indicate if your project will create new partnerships or collaborations:
      • Partnerships: Businesses or organizations contracted to perform a service or supply materials in support of the project.
      • Collaborations: Groups or organizations that contribute in cash or in-kind in support of the project.
    • Partnerships maintained: Indicate if your project will maintain a partnership(s) with a business or organization that existed prior to the proposed project, but which would not have continued, or would have been unlikely to continue, if the project is not funded · Partnerships: Businesses or organizations contracted to perform a service or supply materials in support of the project.
    • Collaborations maintained: Indicate if your project will maintain a collaboration(s) with groups or organizations that existed prior to the proposed project, but which would not have continued, our would have been unlikely to continue, if the project is not funded · Collaborations: Groups or organizations that contribute in cash or in-kind in support of the project.
    • Project costs and funding sources

      By completing this section, you will be providing FedNor with the key project financing information it needs to assess whether resources requested are appropriate for further review. It is in this section where you will identify the cost of the project, broken down by year, cost category and funding source(s). It is also where you will identify the amount of assistance you are requesting from FedNor.

      This section should only contain information pertinent to the project as proposed in the rest of the Application for Funding.

      Note that costs may be eligible on a retroactive basis up to 12 months prior to the receipt of a project application, but no earlier than March 29, 2023.

    • Certification

      Please read this section to ensure that you are able to acknowledge and/or certify all of the listed statements. Provide the name and title of the person submitting the application, the name of the person with signing authority for the Applicant, and the date on which the application was completed.

    Annex- Tourism Growth Program (TGP)

    A. Applicant and project information:

    Legal name of applicant: Provide the legal name of your business, per your Letters Patent or Incorporation Documents, if available.

    A.1. Please review the new Federal Tourism Growth Strategy, Canada 365: Welcoming the World Every Day and provide detail on how your project aligns with the strategic priorities set out in the Strategy, which include: Invest in tourism assets; Embrace recreation and the great outdoors; Partner to grow Indigenous tourism; Attract more international events.(maximum 3,500 characters)

    A.2. Please ensure to select one or more of the priorities listed and describe, in detail, how the project directly supports the selection(s). (maximum 3,500 characters)

    B: Equity diversity and inclusivity:

    B.1 Table 1:
    If applicable, please indicate if your organization/business is led or majority led by one or more of the following under-represented groups:
    Women, Indigenous Peoples, Visible Minorities, Youth, Members of the Official Language Minority Community, Youth, Newcomers to Canada, Black Communities, Racialized Communities, 2SLGBTQI+, and/or another under-represented group not listed.

    Majority led constitutes an individual and/or a group from one of the identified under-represented groups listed either:

    • owning 50% or more of the organization or
    • having long-term control and management of the business, contribution of capital and an active role in both strategic and day-to-day decision making.

    Table 2:
    If applicable, please indicate if your business will influence one of the federal inclusive growth strategies for the under-represented groups: Women, Indigenous Peoples, Members of the Official Language Minority Community, Youth, Newcomers to Canada, Black Communities, Racialized Communities, 2SLGBTQI+, and/or another under-represented group not listed.

    If you need assistance in answering this question, please contact a FedNor Officer.

    Submitting your application

    Applications can be completed and submitted electronically, or printed and sent to the nearest FedNor office.

    If you are submitting the application electronically, please ensure the completed Tourism Growth Program Annex along with your Application for Financial Assistance. You will receive an automatic notification within 24 hours of the successful submission of your application. This notification will contain a reference number, please retain this information and a copy of your submission package in case of system overloads or errors.

    FedNor may contact applicants for additional details to complete the application.

    The results of the Application review will be communicated to applicants electronically or in writing.

Assessment process

FedNor will review Phase One applications and Annexes as they are received.

All applications will be screened initially for completeness.

Complete applications are those that include all prescribed documentation containing all information needed for FedNor to complete the review. Information should be accurate, verifiable, relevant and consistent.

Upon initial evaluation, FedNor will provide an electronic or written decision on whether the project should proceed to Phase Two. If selected to proceed, applicants will be invited to submit a Phase Two Detailed Application and provide supporting documentation. This will include financial statements and articles of incorporation. The information required and instructions on how to proceed will be provided to applicants.

Reporting requirements

Successful applicants will be required to report to FedNor on project expenditures and activities, the results/outcomes of the project, and achievement of performance indicators as identified in contribution agreements.

Confidentiality

All proprietary data, commercially sensitive information and potentially valuable results or ideas will be protected from unauthorized, inadvertent or untimely disclosure. This information will be treated in accordance with the Access to Information Act and the Privacy Act.

These laws govern, protect and limit the collection, use and disclosure of personal and confidential information by federal government departments and agencies. Beyond the parties already mentioned above, confidential commercial information will not be shared without the applicant's consent.

Visibility and communications requirements

Recipients must agree to participate in a public announcement and other promotional activities linked to the Contribution, as outlined in the Communications requirements section of FedNor's website.

Service standards

FedNor is committed to providing quality service to all applicants and funding recipients in the official language of their choice.
Our goal is to:

  • acknowledge receipt of an application within three (3) working days; and,
  • provide a decision on applications within seventy-five (75) working days of receipt of a fully completed application.

Other

Where applicable, FedNor requires that:

  • capital projects respect Canada's obligation to consult and, where appropriate, accommodate Indigenous communities
  • applicants use a fair, competitive and transparent procurement process to ensure the best value for money when supplies, equipment and services are purchased or personnel hired
  • an appropriate authority or regulatory body endorses the project.

If you decide to accept public funding, depending on the nature of your project and the targeted clientele, you may be asked to assume official languages obligations among other obligations outlined in your contribution agreement.

FedNor requires that all projects conform to requirements set out in the Canadian Impact Assessment Act 2019 (IAA 2019). The Impact Assessment Act (IAA) and its regulations establish the legislative basis for the federal impact assessment process.

Regulations define the types of projects subject to IAA that may require an impact assessment, the information to be provided in project descriptions, Agency deliverables provided to proponents, circumstances of when the Minister may suspend the legislated timelines, and what costs can be recovered from proponents.

Contact us

Applicants are strongly encouraged to contact FedNor to discuss their project with FedNor officer, who will also explore other government programs that may be applicable, or begin your application process.

For more information on FedNor's programs, visit Our Programs, or call 1-877-333-6673. TTY (for hearing-impaired): 1-866-694-8389.

Note:

  • A complete Application for Financial Assistance must first be submitted to determine your project's eligibility.
  • Electronic or written confirmation that an application may proceed to a Phase Two Detailed Application should not be interpreted as FedNor's approval of the proposed project or authorization to start with the proposed activities.
  • Applicants cannot presume that financial support will be provided toward their project until written approval is obtained through a signed contribution agreement.